Best Logistics Companies in Bangladesh

We're Hiring Business Development Manager

Job Type

Full-Time

Salary

Tk. 30,000 Per Month

Vacancy

2

Deadline

31 September 2025

Company Description

Bentrans (PVT) Limited has become a leader in international freight forwarding. Our mission is to deliver reliable, efficient, and innovative logistics solutions that empower businesses to grow globally. With a presence in over 12 countries and JCTrans network of trusted partners, we provide end-to-end supply chain management.

Responsibilities & Context:

1. Strategic Marketing & Branding

  • Develop and implement annual marketing plans aligned with SMCH’s growth goals.
  • Enhance hospital and medical college brand visibility through digital campaigns, PR, community outreach, and health awareness programs.
  • Oversee advertising, promotional campaigns, and patient engagement activities across multiple channels (social media, traditional media, events, etc.).
  • Monitor competitors’ marketing strategies and adjust SMCH’s positioning to gain a competitive edge.

2. Patient Acquisition & Service Promotion

  • Design patient-focused campaigns to increase OPD, IPD, and diagnostic center footfall.
  • Develop referral networks with physicians, clinics, and pharmacies.
  • Build and manage loyalty programs, discount packages, and corporate healthcare cards.
  • Track patient satisfaction surveys and feedback to ensure retention and repeat visits.

3. Business Development & Partnerships

  • Identify and secure corporate contracts with companies, NGOs, embassies, and insurance providers for employee health packages.
  • Develop collaborations with educational institutions for student recruitment and exchange programs.
  • Drive partnership opportunities with diagnostic labs, pharmacies, and health-tech platforms.
  • Work closely with the COO to identify new revenue streams (telehealth, specialty clinics, international collaborations, etc.).

4. Digital Transformation & Online Presence

  • Manage hospital website, telehealth platform, and online appointment systems.
  • Increase online visibility through SEO, content marketing, and digital campaigns.
  • Collaborate with IT to integrate CRM and patient engagement tools.

5. Data, Research & Reporting

  • Track KPIs: patient footfall, revenue growth, student admissions, campaign ROI, and customer acquisition costs.
  • Prepare monthly, quarterly, and annual performance reports for management.
  • Conduct market research and feasibility studies for new business opportunities.

6. Team Leadership & Cross-Functional Collaboration

    • Lead the marketing & business development team (executives, digital marketers, designers, etc.).
    • Work with doctors, academic staff, and management to align marketing strategies with operational goals.
    • Train front-line staff on patient communication and service excellence.

Qualifications & Skills

  • Master’s or Bachelor’s in Marketing, Business Administration, or related field (MBA preferred).
  • 5-7 years of proven experience in healthcare, hospital, or service industry marketing.
  • Strong knowledge of healthcare market dynamics in Bangladesh.
  • Excellent communication, negotiation, and presentation skills.
  • Digital marketing, CRM, and data analytics expertise.
  • Ability to work in a fast-paced environment with strong results orientation.

KPIs (Key Performance Indicators)

  • % growth in patient volumes (OPD, IPD, diagnostics).
  • Increase in student enrollment numbers.
  • No. of corporate contracts signed.
  • ROI from marketing campaigns.
  • Improvement in patient satisfaction & retention scores.

Organizational Chart & Reporting LinesTop-Level Reporting

  • Reports Directly To: Deputy Managing Director & COO
  • Secondary Reporting (Matrix): Works closely with the Medical Director (clinical services) and the Principal of Medical College (academic services) for alignment.

Cross-Functional Coordination

  • With OPD/Diagnostic Services:
  • Collaborates to design patient-centric promotional packages (discount cards, health camps, diagnostic offers).
  • Coordinates campaigns to increase daily patient footfall.
  • With Academic Division (Medical College & Nursing Institute):
  • Supports student recruitment drives, career fairs, and admission campaigns.
  • Aligns branding with the academic prestige of SMCH.
  • With Finance Department:
  • Works on pricing strategies, ROI calculations, and budget allocations for marketing activities.
  • With HR & Training:
  • Conducts service excellence and patient-handling workshops for frontline staff.
  • With IT / Telehealth Unit:
  • Integrates CRM, telehealth, and online appointment systems into marketing funnels.
  • With Senior Leadership (Chairman / COO / Principal):
  • Provides market intelligence, quarterly business development reports, and strategic growth recommendations.

Education Requirements:

  • Bachelor of Business Administration (BBA)
  • Master of Business Administration (MBA) in Business Administration
  • Master of Development Studies (MDS) in Business Studies

Experience

  • At least 7 years
    The applicants should have experience in the following business area(s): College, Hospital, Group of Companies

We’re excited to meet passionate minds like yours!